Do you know the difference between a content strategy and a content marketing strategy? Where to find a steady stream of content ideas? How about the best way to go about marketing and promoting your content?
In a rush to accommodate the mass migration of consumers to mobile commerce, businesses sometimes focus solely on the purchasing aspect, at the expense of the overall customer experience.
You probably already know that excellent customer service is key to keeping both old and new customers happy and to cultivating a positive brand reputation.
But did you know that excellent customer service could actually work to boost your sales?
The life of a new entrepreneur isn’t easy.
There are struggles and triumphs, ups and downs, and a whole lot of work to do.
It doesn’t matter how technically capable you are. How genius. How cutting-edge. At some point, you’re going to need customers. Most likely, lots of them. Customers do business with people they know, like and trust. Without this type of trust, all the marketing chops in the world are just more of the same old hype.