Marketing is a crucial part of any business, but it’s easy to let slide when other priorities come up. It’s easy to set ambitious goals in January and envision the glorious year of success that lies ahead for your business. That being said, April is already almost over!
There’s more information on legal consumer behavior today than ever before. Clio, a leading provider of legal management software, has conducted an extensive survey on what exactly consumers are thinking in their 2017 Legal Trend Report. Above the Law says, “The completely data-driven Legal Trends Report is simultaneously the most comprehensive and the most granular analysis of lawyer activity ever published.”
Social Media marketing is a powerful tool for businesses that have the resources and knowledge to publish content efficiently. In fact, over 90% of small businesses use at least one type of social media when marketing their products and services.
Without a plan to make the most of your social media marketing efforts, interesting your audience will be a complicated endeavor.
Content marketing can be a tough gig. The content cycle doesn’t stop, social media platforms never sleep and it seems like there is a constant demand for ever more relevant and insightful content. At the same time, as a content marketer there’s a need to keep it fresh and interesting and oh – it would be great if your content could go viral once in a while too if that’s not too much to ask. It can be hard to find inspiration in the daily grind of the content marketing cycle, but don’t despair … we’ve got you covered with these six actionable tips that will inject your content marketing strategy with the boost it so desperately needs.
Word-of-mouth is one of the most powerful forms of marketing.