There’s more information on legal consumer behavior today than ever before. Clio, a leading provider of legal management software, has conducted an extensive survey on what exactly consumers are thinking in their 2017 Legal Trend Report. Above the Law says, “The completely data-driven Legal Trends Report is simultaneously the most comprehensive and the most granular analysis of lawyer activity ever published.”
Social Media marketing is a powerful tool for businesses that have the resources and knowledge to publish content efficiently. In fact, over 90% of small businesses use at least one type of social media when marketing their products and services.
Without a plan to make the most of your social media marketing efforts, interesting your audience will be a complicated endeavor.
Content marketing can be a tough gig. The content cycle doesn’t stop, social media platforms never sleep and it seems like there is a constant demand for ever more relevant and insightful content. At the same time, as a content marketer there’s a need to keep it fresh and interesting and oh – it would be great if your content could go viral once in a while too if that’s not too much to ask. It can be hard to find inspiration in the daily grind of the content marketing cycle, but don’t despair … we’ve got you covered with these six actionable tips that will inject your content marketing strategy with the boost it so desperately needs.
Word-of-mouth is one of the most powerful forms of marketing.
A sales funnel is a series of steps designed to guide prospects through the customer journey, until they make an eventual purpose.